Angel M Flener, LE/CLT
April 5th, 2025

When clients come in for a facial treatment, they’re doing more than just taking care of their skin—they’re trusting you with their time, their money, and often, their personal stories. That’s why what we say in the treatment room really matters.

Let’s talk about why keeping conversations professional during appointments is one of the best marketing tools you can use—without spending a single extra dollar!

1. You Are the Brand

Every word you say reflects your business. When you stay focused on skincare, self-care, or wellness tips, it shows that you’re serious about your work. Clients remember how you made them feel just as much as how their skin looked after the treatment. Speaking kindly, staying positive, and avoiding gossip shows that you’re someone they can trust—and trust is everything in this industry.

2. You Never Know Who’s Listening

Many of your clients may work in healthcare, education, or leadership roles. Some may even own businesses themselves. If they feel like your treatment room is a peaceful and professional space, they’ll be more likely to refer their friends, coworkers, or even book you for workplace events. But if they hear complaining, bad-mouthing, or anything that feels uncomfortable, they probably won’t.

3. Good Vibes = Loyal Clients

Professional conversations don’t have to be cold or boring. You can be warm, fun, and personal—just keep the energy uplifting. Clients want to relax, feel good, and leave your treatment room feeling better than when they walked in. That feeling is what keeps them coming back—and telling others about you!

4. Word of Mouth is Powerful

Happy clients talk. When they feel respected, listened to, and cared for, they become your best marketing team. They’ll post about you online, leave glowing reviews, and bring in new clients just by telling others how great you are. But if the conversation turns too personal, awkward, or negative, they might think twice about coming back—or recommending you to anyone else.

Final Thoughts

Your hands may do the work, but your words can make or break the experience. When your clients feel like your space is a safe, professional, and respectful environment, they’ll want to stay—and they’ll bring others with them. That’s the kind of marketing you can’t buy.